The other day, I posted a blog called “A Growth Hackers Schedule.” Since posting, I’ve had friends and family (who don’t really know what I do for a living and what this whole tech/startup world I’m in is about) ask me what the hell a growth hacker is. So, here are a few definitions for you…
Using creativity, technology, data, and ingenuity to maximize marketing efforts to reach adoption and scale your product. You have to be smart, a little reckless, dream big, and be willing to fail and not it let the failures crush you.
Growth Hacking is a relatively new field in marketing focused on growth, coined by Sean Ellis in 2010. It started in relation to early-stage startups who need massive growth within short time on tight budgets, and also reached bigger corporate companies. The goal is to rapidly test ideas that can improve the customer journey, and replicate and scale the ideas that work and modify or abandon the ones that don’t before investing a lot of resources. (Source Link)
Opt-In Monster Definition
A growth hacker is someone who uses creative, low-cost strategies to help businesses acquire and retain customers. Sometimes growth hackers are also called growth marketers, but growth hackers are not simply marketers. Anyone involved in a product or service, including product managers and engineers, can be a growth hacker.
Growth hackers tend to be obsessive, curious and analytical:
- Growth hackers focus solely on strategies related to growing the business.
- They hypothesize, prioritize and test innovative growth strategies.
- They analyze and test to see what’s working.
The ideal growth hacker knows how to set growth priorities, identify channels for customer acquisition, measure success, and scale growth. (Source Link)
Grow With Ward Definition
Growth Hacking is a new field and a combination of marketing, data and technology. A growth hacker runs experiments based on a process-based methodology to grow the number of customers. Growth Hacking is ideal for startups, because of the limited budgets and resources, but it also lends itself to larger companies. (Source Link)
Growth hacking (also known as ‘growth marketing’) is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure. Think ‘hacking’ in terms of life hacks – those little shortcuts that make your life easier – rather than nasty bits of code that can ruin your computer and your life.
Growth hacking is most commonly associated with start-ups and small businesses, i.e. those organizations that don’t have a huge amount of cash to spare but need results quickly. However, it’s a scalable concept applicable to any online business keen to maintain the growth and retention of an active user base. (Source Link)
Alright, hopefully that helps give you a few variations what it is I do and what the category of growth hacking is all about.