I came across a tweet earlier that was in defense of lazy blog posts.
I couldn’t agree more!
The world is so indoctrinated in the ways of the almighty Google search algorithm that they forget what blogging is all about… (aka – they’re scared AF of the algorithm… dun dun dun)
Sharing the shit that is on your mind and seeing if it connects with others.
Nowadays, everyone wants that perfect on-page SEO score with the right amount of repetitive keyword phrases and blah blah blah.
I get it. Those things are important – depending on the use case and outcome you’re trying to achieve.
But what you don’t hear is that in reality, you shouldn’t be writing for Google. You should be writing for your audience. If they find it valuable, they’ll keep coming back – they’ll become your advocate.
Stop being so robotic and polished.
Be raw. Be real. Be punk rock.
Push publish on that lazy blog post.